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Try a repeat-purchase interview: Ananya probes a Pune household on why they tried Paper Boat once at DMart but didn't reorder at the neighbourhood kirana.
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Live transcript
ReadyRecent Paper Boat shopper
Paper Boat Consumer Insights · India · Paper Boat repeat purchase
Field notes
—Field notes appear during the call
Play a recent Paper Boat shopper — Ananya from Paper Boat Consumer Insights asks about your last fruit drink purchase.