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Consumer research for food, beverage and wellness brands
Know why customers choose, reject or stop buying your product.
Bundl combines customer interviews, product testing, surveys and actual business data to show you what customers want—and which product, pricing, packaging or positioning decision to make next.
Multilingual research across India · Human research leadership · AI-assisted fieldwork and analysis
Multilingual research across India · Human research leadership · AI-assisted fieldwork and analysis
How Bundl works
We learn your decision, then we run the study.
Forward-deployed researchers embed with your team, run primary research, analyze with rigor, and deliver a recommendation with full provenance.
We sit with your team on site — mapping the business decision, stakeholders, and what evidence would actually change the call.
Primary research in the field: adaptive interviews and surveys in 30+ languages, with probing and quality gates on every session.
Qual, quant, and behavioral signals triangulated — or divergence documented before anything reaches leadership.
Study design, instruments, and a recommendation with full provenance — ready for board review and due diligence.
The right people, recruited faster
Bundl maintains a growing, permissioned network of profiled consumers available for relevant product trials, interviews and surveys. When a study requires a brand’s existing, lapsed or highly specialised customers, we recruit through the client or dedicated external channels. This gives each study the appropriate participants while reducing avoidable recruitment time.
Built for research
70% quicker
than legacy research timelines.
Speed
70% quicker
than legacy research timelines.
Cost
40% cheaper
than legacy research firms.
Field data
Field-first
real-world data extraction and inferencing.
AI callers
AI callers
purpose-built for research — not generic AI tools.
Start here
Start with a Bundl Decision Study
A focused research engagement built around one important business decision.
Typical engagement includes
- Decision and hypothesis workshop.
- Review of available customer, sales or operational data.
- Recruitment from the appropriate audience.
- Adaptive customer interviews, product testing or surveys.
- Analysis across customer statements, behaviour and market evidence.
- Decision report with findings, risks and recommended experiments.
- Leadership presentation and working session.
Typical timeline: 3–5 weeks
Engagements start from: ₹3.5 lakh, excluding recruitment or logistics with exceptional requirements.
How we deliver
Technology in service of the decision.
Each capability exists to do a specific job in your study — connect what people say to what they do, field interviews at scale, and land a recommendation a human researcher will defend.
AI increases the reach and speed of the study. A named human researcher remains responsible for the method, interpretation and final recommendation.
Data
Client-data integration
Connect what customers say with what they actually viewed, purchased or stopped purchasing.
Caller
Multilingual AI caller
Conduct consistent interviews at scale while adapting follow-up questions to each response.
Researchers
Human researchers
Design the study, check fieldwork quality, interpret contradictions and own the recommendation.
Analysis
Research analysis tools
Organise transcripts, identify themes and link conclusions to their supporting evidence.
Network
Participant network
Reach profiled consumers for suitable product, concept and message testing.
AI Caller
Try a live research interview.
Live transcript
ReadyRecent Paper Boat shopper
Start the call to begin.
Field notes
—Field notes appear during the call
Store floor
Read the aisle — from slow traffic to real buying.
Toggle slow vs busy — same packaged-food aisle, different shopper behaviour.
Scroll to wipe from a slow aisle — carts drifting off — to the same shelf wall when shoppers are actively picking packaged food. Field research starts with what the floor is actually doing.
Shopper exits
12
· carts leaving aisle / hr
Purchase cues
2
· observed on busy day
Pack picks
5
· SKUs touched / session
Basket value
₹420
· avg FMCG basket
Slow day · Empty aisle
Your decision
What decision are you trying to make?
Why aren’t first-time customers buying again?
Which product or flavour should we launch?
What should we change about our packaging?
Which audience or consumption occasion should we target?
What price will customers accept—and what trade-offs matter?
Why are customers choosing a competitor?
Bring us the decision. We will design and run the research needed to answer it.
Forward deployed
- 1
Book a demo
Share the decision on your desk — we scope the evidence gap and propose a study design with timeline and deliverables.
Book a demo - 2
We frame the study
A forward-deployed researcher defines the decision, surfaces what is unknown, and builds a falsifiable learning agenda before fieldwork begins.
- 3
We run primary research
Adaptive interviews, designed experiments, and market signal in 30+ languages — with triangulation and member checking built in.
- 4
We stand behind the recommendation
Findings that change a decision, reduce material risk, or define the next highest-value learning cycle — with full provenance.
For teams that value precision
Book a session with our research team. Share the decision on your desk — we will scope the evidence gap and propose a study design with timeline and deliverables.
Book a demo