Proof
Case studies
Indian consumer food and beverage brands — primary evidence, rupee impact, and provenance you can defend.
Haldiram's · Namkeen · Packaged foods · India
Modern trade trial, kirana repeat
7 min read
612 adaptive interviews across Mumbai, Pune, and Ahmedabad — repeat-purchase decision in 18 days.
Paper Boat · Beverages · Beverages · India
Flavour launch for South India
7 min read
840 concept interviews and in-home placement — one SKU cleared for ₹8 crore launch budget.
Amul · Ghee · Dairy · India
Festival switch win-back
6 min read
520 switcher interviews after Diwali — counter-offer and tin architecture decided before Q4 wholesale.
ITC Sunfeast · Marie · Biscuits · India
Marie rural trust and premiumisation
7 min read
580 rural and semi-urban interviews — Marie Light architecture defended against local bakery Marie at ₹5 lakh/month distributor risk.
Dabur · Honey · Ayurveda & wellness · India
Honey purity and adulteration anxiety
6 min read
720 interviews after social-media adulteration scare — Dabur Honey NMR story and pack redesign cleared in 21 days.
Britannia · Croissant · Bakery snacks · India
Croissant occasion entry
5 min read
640 youth interviews — ₹4.5 crore launch spend focused on school-gate and commute occasion, not café mimicry.
Parle · Parle-G · Biscuits · India
Parle-G tiffin loyalty
6 min read
890 household interviews — glucose biscuit loyalty reframed; ₹9 crore promo savings by fixing tiffin occasion pack, not BOGO wars.
