Proof
Case studies
Decision-grade research outcomes — primary evidence, fast cycle times, full provenance.
Global fintech · Financial services
Churn diagnosis in 11 days
847 adaptive interviews across 6 markets — pricing decision in under two weeks.
847 interviews6 markets11 days
Fortune 500 CPG · Consumer goods
Segment whitespace found
Non-customer and lapsed cohorts revealed a segment the CRM never surfaced.
1,200 respondents4 languages3-week sprint
B2B SaaS scale-up · Technology
Pricing validated before launch
Discrete choice and Van Westendorp before committing to enterprise tier restructure.
620 completesVan WestendorpStage-gate ready
