Recent work

Churn at mid-tier. Resolved in 11 days.

A global fintech needed to know whether to cut price or fix value — before renewal season. Scroll through what shipped from brief to sign-off.

All case studies

Recent work

Churn at mid-tier. Resolved in 11 days.

A global fintech needed to know whether to cut price or fix value — before renewal season. Here is what shipped.

The ask

Global fintech · pricing decision

847 adaptive interviews · 6 markets · conjoint + U&A · RES-2847