Recent work
Trial in modern trade. Repeat in kirana.
Haldiram's needed evidence before an MRP war — scroll through what shipped from brief to sign-off, in rupees and with full provenance.
All case studiesRecent work
Trial in modern trade. Repeat in kirana.
Haldiram's needed to know why trialists weren't repeating — before festive display deals and an expensive MRP cut.
The ask
Haldiram's · repeat purchase
612 adaptive interviews · Mumbai, Pune, Ahmedabad · conjoint on pack tiers
